You can tell stories through color. Have you ever thought about it?
Yes, color can convey concepts, sensations, emotions, stories.
Sometimes, however, it is easy to forget how important color communication is, especially when we talk about brand identity and visual communication.
Yes, because color has the ability to reach the eyes and hearts of those who look at your visual communication and it can do it with a subtle effectiveness that is often underestimated.
If until a few years ago I could dismiss with a shrug the thought that each of us has a camera in our pocket always at hand knowing that the quality of the images technical quality of the photographs produced by these micro cameras is practically non-existent, today this is actually no longer true.
So why do I continue to sleep soundly and I do not believe that my professional figure is destined to fail to be supplanted by photographic tools of reasonable quality within everyone's reach that go hand in hand with various artificial intelligences, increasingly user-friendly photo editing apps that allow everyone to self-produce content that, if nothing else, on a technical level can be fairly respectable?
Simply because having in your pocket a good quality camera doesn’t automatically make you a photographer just like having a super car at my disposal that I can drive whenever and however I want doesn't make me a Formula 1 driver.
Are you stll not sure? Let me explain.
Interior day. The afternoon light enters through the window and rests on the table where chaos reigns supreme among diaries, notebooks, newspaper clippings scattered everywhere.
On your PC, dozens and dozens of tabs open in your browser, including inspirational pages and Pinterest boards, competitor websites, Google searches that no longer make sense.
In front of this chaos there is you, who has been banging your head on the table for ten minutes now in total confusion and you feel like a juggler walking on a tightrope and about to make all the balls spinning above his head fall.
Ok, maybe I got a little carried away in this introduction, but it is true that understanding how many and which photos are useful and necessary for a personal branding photo-shoot is neither a trivial topic nor an aspect to be underestimated. There’s a subtle balance that marks the difference from what’s exactly right and what could make your visual storytelling not efficient enough and this is one of the pillars where you can start to build your own visual storytelling.
Silvia De Bonis is a dentist specialized in implantology and smile aesthetic surgery.
When she came to me for her personal branding photoshoot I immediately understood that for her helping people to discover again their smile is a ture life mission.
Why should I take boudoir and glamour photographs?
This is one of the most asked question people ask me.
I usually reply with another question:
